FROM Journal: Materials - Values - Impact

Stories for eco conscious folk about ethical activewear that's clean on the skin and lighter on the planet. Organic cotton, responsible manufacturing, product provenance and standards that mean something. No greenwash.

Could Toxic Clothing Be Harming Your Health?

Could Toxic Clothing Be Harming Your Health?

Our article first published in ELUXE Magazine explains why we should be conscious of what chemicals are actually being used during the manufacture of our clothing..

Could Toxic Clothing Be Harming Your Health?

Our article first published in ELUXE Magazine explains why we should be conscious of what chemicals are actually being used during the manufacture of our clothing..

girl lying down wearing organic cotton pink yoga bra

Organic Yoga Bra in Huffington Post

Read Huffington Post's article by Cortney McDermott, who went on the hunt to find sustainable products that actually DO what they are meant to..

Organic Yoga Bra in Huffington Post

Read Huffington Post's article by Cortney McDermott, who went on the hunt to find sustainable products that actually DO what they are meant to..

Wooden pink panels with Breast Cancer Awareness pink ribbon to right of image

The Pink Ribbon Scammers

How the breast cancer pink ribbon has been manipulated for profit and why we should 'think before we pink' if we really want to raise breast cancer awareness...

The Pink Ribbon Scammers

How the breast cancer pink ribbon has been manipulated for profit and why we should 'think before we pink' if we really want to raise breast cancer awareness...

Watch River Blue

Watch River Blue

One of our favourite iconic products, JEANS, have literally destroyed some of our planet with the fashion industry's use of harsh chemical manufacturing and irresponsible disposal of toxic chemical waste....

Watch River Blue

One of our favourite iconic products, JEANS, have literally destroyed some of our planet with the fashion industry's use of harsh chemical manufacturing and irresponsible disposal of toxic chemical waste....

Speak Out - Its A Matter Of Principle…

Speak Out - Its A Matter Of Principle…

Why we bailed out from working with the UK's leading breast cancer research charity during Breast Cancer Awareness Month in order to stay transparent and true to our brand values..

Speak Out - Its A Matter Of Principle…

Why we bailed out from working with the UK's leading breast cancer research charity during Breast Cancer Awareness Month in order to stay transparent and true to our brand values..

TESCO is on a Detox

TESCO is on a Detox

This is HUGE HUGE HUGE! Supermarket giant Tesco has gone on a permanent Detox diet and pledged to remove all hazardous chemicals from their supply chain of their clothing brand...

TESCO is on a Detox

This is HUGE HUGE HUGE! Supermarket giant Tesco has gone on a permanent Detox diet and pledged to remove all hazardous chemicals from their supply chain of their clothing brand...