Demand for cotton increases every year but the price tag for its production is rarely seen in the shops. The damaging consequences of growing conventional cotton are felt in the fields, by the farmers and families that produce it. Conventional cotton production is toxic, thirsty, and energy intensive. The rise of genetically modified, GM, cotton is putting farmers’ livelihoods and choices at risk.
FROM the farm to the factory, to us, the end user, organic cotton delivers proven benefits for people and the environment. When it comes to making sustainability claims you can trust, nothing beats it. The Organic Cotton Initiative is a joint campaign by the Soil Association and GOTS, Global Organic Textile Standard, communicating the benefits of organic cotton for people and the environment. It raises awareness and calls on brands, consumers and organisations to choose organic.
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