How the breast cancer pink ribbon has been manipulated for profit and why we should 'think before we pink' if we really want to raise breast cancer awareness...
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Oh so BLUE... One of our favourite iconic products, JEANS, have literally destroyed some of our planet with the fashion industry's use of harsh chemical manufacturing and irresponsible disposal of toxic chemical waste. Can the fashion industry save itself and the planet?
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Why we bailed out from working with the UK's leading breast cancer research charity during Breast Cancer Awareness Month in order to stay transparent and true to our brand values..
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Love cycling or yoga? Then don't miss this pop up tour by Amy and Ian from Lifecycol coming to a UK venue near you this August!
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This is HUGE HUGE HUGE!
Supermarket giant Tesco has gone on a permanent Detox diet and pledged to remove all hazardous chemicals from their supply chain of their clothing brand F&F Clothing.
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Why is organic cotton better? Check out this great infographic from the Organic Cotton Initiative, comparing organic cotton to conventionally grown cotton, and why organic cotton is better for your health and our planet..
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A niche no more, sustainable clothing is readily available worldwide. A great article by The Ethical Fashion Forum.
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Our article first published in ELUXE Magazine explains why we should be conscious of what chemicals are actually being used during the manufacture of our clothing..
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Rachel Brathen, shows how good Prana Flow Yoga is for her beautiful baby bump, and shows us how amazing it is to keep doing yoga practice and move freely during pregnancy - all whilst wearing our pretty Organic Cotton Yoga Bra.
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Read Huffington Post's article by Cortney McDermott, who went on the hunt to find sustainable products that actually DO what they are meant to..
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This was the first little video we made to start letting people know about the toxic chemicals commonly used in sports and activewear clothing, and why, if you had a choice, wouldn't you prefer to wear something more natural against your breasts?
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